- To Know: About types of music videos.
- To Understand: How types of music videos are used to create brand and identity to the artist.
- To Be Able To: use new knowledge in a class activity.
- C.O.: To use media terminology effectively in both written and verbal communication.
- Wider Reading: Types of music videos - click here. Play a couple of games of the Quizlet to embed concepts.
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Key info to get you started...
Artists need to plan their music videos carefully... what themes and messages they want to portray and how they are portraying them.
One of the major decisions they have to make is decide which type of music videos to use for a new song. Remember that the video can "make" or "break" the song and the artist.
The music video can make money via the amount of views it gets on youtube, so it needs to be as appealing as possible.
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Get prepared...
- Open the same word document as last lesson and write today's date at the top.
- Write the title: Types of Music Videos.
- Write the K, U, BAT and CO Learning Objectives on your document.
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Task 1: IDENTIFYING TYPES OF MUSIC VIDEOS
The main objective in this lesson is for you to become familiar with examples of different types of music videos... this way you'll be able to identify a selection of your own by just looking at them.
Watch some of the music videos below, discuss with a peer the questions below and then write your own answers on the word document/blog/media book.
Shareable link - click on these link to get access to the videos if you can't watch them from the blog.
https://harrisfederation-my.sharepoint.com/personal/l_amador_hfed_net/_layouts/15/guestaccess.aspx?folderid=1f601727a712d465588b6a4f0708e9e1f&authkey=ATQo7Kd9d9WNaIEE_PF5lFE
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NARRATIVE MUSIC VIDEOS
Watch these music videos and identify what makes them a Narrative Music video...
How is the story put together? Is it linear (Beginning, middle and end)? Is it non-linear?
Do the music videos follow specific genre codes? Which ones?
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PARODY MUSIC VIDEOS
Watch these music videos and identify what makes them a Parody Music video...
Do you recognise what other texts the music video is making fun of?
The Blink 182 video is a parody of these two videos below.
Can you find the similarities?
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This EMINEM video makes reference to comic books and super heroes.
Can you see the conventions of these types of media texts in the video?
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This Wheatus music video makes reference to the typical American Teen Movie genre... such as American Pie.
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CONCEPT BASED MUSIC VIDEOS
What makes these videos Concept based?
What kind of technique/media element do you see they are exploring?
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PERFORMANCE BASED MUSIC VIDEOS
How do you think these videos help sell the artist?
What impact in the audience do you think this type of music videos have?
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HYBRID MUSIC VIDEOS
What kind of elements can you identify in these videos that make them hybrid?
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Task 2: Showing your knowledge so far
Now that you know about stereotypes and types of music videos you need to evidence that you can apply this new knowledge to an activity.
Individually, pairs or small groups, read the scenarios (click here) and choose ONE of the ARTISTS, then brainstorm some ideas of the kind of music video the artist would need in order to launch his music career in the UK.
Use Powerpoint, emaze, prezi, padlet or another presentation programme to create this.
So, the task is:
Slide 1 - Your name or name of group.
Slide 2 - Type of music video chosen and explain why.
Slide 3 - What are the overall messages the video gives out?
Slide 4 - How is the artist being represented?
Slide 5 - Scene by scene breakdown of the video.
Good Luck and Get Creative!
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Task 3: Do the Socrative test twice as directed by the teacher.
Points for discussion:
- What was your original score?
- What did you learn?
- What was your last score?
- Has your score improved? Why?
https://b.socrative.com/teacher/#import-quiz/28081321
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